The Marketing With Ease™ Self Coaching Kit is a CD based program that contains the 5 modules that comprise the core Marketing With Ease™ marketing coaching program. Each of the 5 modules has its own set of marketing focus areas to help you further develop your marketing acumen and - just as importantly, help you rediscover the fun of marketing as a solo professional in a service business.

 

 

All of the modules in the Marketing With Ease™ Self Coaching Kit contain:

 

A narrated multimedia slideshow that guides you through each modules' focus area

A marketing pre-assessment to gauge your current marketing mindset

A marketing post-assessment to evaluate your progress as you work through each module

Proprietary worksheets to stretch your marketing aptitude and develop your inner marketer

Trademarked handouts that reinforce the Marketing With Ease™ method of marketing

 

Download the Marketing With Ease™ Self Coaching Kit one sheet.

 

For an audio preview, press the play button below.

 

 

[Play Audio]

 

 

Module 1: From Marketing Overwhelm To Marketing Made Simple

Module 1 is all about getting you unstuck and out of overwhelm. Let's face it, from time to time, we all get a little stuck. It's easy to get overwhelmed when the " noise of life" is screaming in your ear. Noise drains your creativity and robs you of the vital inspiration that you need in order to really master your marketing and be truly innovative in your industry.

 

Here's What You'll Focus On In Module #1:

Learning and using the core components of the Marketing With Ease™ method

Identifying ways to move past limiting beliefs that keep you from tapping into your "inner marketer"

Creating a mindset for marketing success to help you shift from mildly successful to wildly success thinking

Learning a handful of marketing "must dos" if you want to easily manage your marketing funnel

Developing a hand-picked team of people who are on fire about helping you achieve more

 

 

 

Module 2: Marketing . . . When The Brand Is You

Module 2 is how you are impacting and broadcasting your brand. With so much confusion around what branding is and what branding does, it's no wonder solo professionals are overwhelmed. The simple truth is this - when you are a service based solo professional, you are the brand - and everything you say and do shapes your brand (whether you are aware of it or not).

 

Here's What You'll Focus On In Module #2:

Simple ways to build (or refine) your unique branding strategy as a solo professional

Developing an effective selling proposition that ensures that you keep the YOU in the unique

Understanding what differentiation really means as a solo professional

Creating a plan to help you develop an industry expert platform

 

 

 

Module 3: If You Can't Package It . . . Then You Can't Sell It

Module 3 is part sizzle, part steak, part what temperature should I use. How can you make a service feel like a tangible offering? Packaging your services as a solo professional is all about the language you use to create awareness, interest and attraction around your core offerings. As a solo professional, what you say about the services you offer and how you describe the benefit and value of your services is what ultimately sells.

 

Here's What You'll Focus On In Module #3:

Creating effective and meaningful business introductions that roll off of your tongue

Sharing client wins that can make you look like a hero (especially if you are the modest type)

Using easy (and some no cost) ways to give your marketing a 'nip/tuck" style makeover

Identifying the types of marketing tools that make sense for solo professionals in service businesses

 

 

 

Module 4: If You Can't Market It . . . Then You Can't Sell It

Module 4 is the dance between your marketing pipeline and your sales funnel. In the past, sales and marketing had an antagonistic relationship with each other. Thank goodness times have changed. Marketing and sales are complimentary - not mutually exclusive. So if it's time for you to bridge the gap between your marketing tactics and your sales goals, module 4 can help achieve it.

 

Here's What You'll Focus On In Module #4:

Creating a profile of the types of customers who are a joy to work with

Leveraging marketing strategies ideally designed for service based solo professionals

Understanding the metrics of effective marketing - and how to use the numbers to your selling advantage

Making prospecting the easiest part of filling your sales pipeline . . . instead of the hardest

Using a "no brainer" approach to jump start your marketing efforts on the days you'd rather sleep in

 

 

 

Module 5: Creating Your Do It Now Marketing Plan™

Module 5 is where the rubber meets the road. Marketing planning as a solo professional with a service based company is uniquely different than the planning required for a traditional product based business. As a solo professional, you need a marketing planning strategy that you can implement in a few days - not weeks. The Do It Now Marketing Plan™ is designed to help you create a targeted marketing plan quickly and easily.

 

Here's What You'll Focus On In Module #5:

Tapping into the principle of "planning makes it possible"

Understanding the critical components of a solid marketing plan

Developing marketing kick off strategies like a pro (in days, not months)

Creating a targeted, painless, one page marketing plan - even in your pajamas

 

 

 

Get yourself a 3-ring binder because the Marketing With Ease™ Self Coaching Kit is packed with proprietary and trademarked worksheets and handouts that you'll want to keep fingertip ready. Use the material over and over again as your individual marketing compass . . . keeping you focused on the level of marketing success that you want and truly deserve.

 

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